We work with small / medium sized companies that don't have the time, interest or resources to employ a full-time marketing staff. Our experienced team enables companies to leverage their marketing resources at a fraction of the cost. With our pay-for-performance model, the ROI is off-the-charts. Our processes have proven to be effective across a wide array of industries. Here is our growing list of product categories we're currently involved with:
their business and to eliminate excessive spending on inefficient mass media marketing tactics. They know what kinds of approaches work in their business sector and which ones don't. We simply help transfer their knowledge and experience of their industry into new marketing, media and sales channels. One of our strengths has been working with industrial manufacturers in places like Michigan to transition and expand their business into new market sectors and regions. Our process involves helping to identify the right market segments, then reaching potential buyers, anywhere on the planet. A website is just a destination, much like a retail location. If customers don't know where to find it, its difficult to draw traffic. Our process has proven to attract quality shoppers by putting our clients' brands and products where customers will find them at the exact time they're in the market to buy. Start by moving up in the search rankings. We focus on Search Engine Optimization - often referred to as SEO or SEM (Search Engine Marketing). At the core of our OPTIMIZATION process is building relevant site content and integrating the right meta tags so that the major search engines will match site content to qualified searchers. Our focus is on natural or organic search. (Free as opposed to Paid or Sponsored Search). This is where at least two-thirds of shoppers click, and the search results tend to be more trusted by consumers than paid search or PPC (Pay-Per-Click). The key is building the right foundation in terms of quality site content that will attract potential customers.
don't know which half. After decades of experience in traditional media advertising, promotions, incentives and direct marketing, we recognize that none of these marketing tactics can stand alone. And none are as productive or cost- effective as search, which explains why search continues to grow exponentially.
necessary to redesign your website. We can take an existing site and retrofit basic optimization. Using meta tags, enhancing the content and structure, and initiating online networking. These tactics deliver remarkable results without completely overhauling your current site. We can also design a new optimized site from the ground up to client specifications. All of the above work can be performed online and in a matter of days at a fraction of the cost of most firms.
important to provide the right kind of optimized content that will attract potential customers to a site, searching for your specific products. Content is what the search engines crave. Once the foundation of solid content is built, our focus turns to inbound marketing and link-building. 75% of incremental gains come from networking outside of the site itself. A site is just a destination - a place to land. Inbound Marketing refers to an arsenal of tactics designed to ensure that qualified prospects go to your site as their destination rather than your competition.
listings in all the major search engines, vertical industrial directories and portals as needed. We are independent and not affiliated with any of them. We don't attempt to deliver a turn-key one-size-fits-all solution. All of the painstaking activity, getting listed in the right places online, enhances your exposure, online rankings, qualified leads, and ultimately sales. While there are no shortcuts, we conservatively expect to double the amount of traffic to a site at least by month 2. Our clients often opt for one of our pay-for- performance models that are structured to guarantee that objectives are met. All of our efforts are measureable and quantifiable via Google Analytics, the industry leader in online tracking. We like to view our team as a lean, agile marketing machine with over a quarter century of experience in all marketing, advertising, communications and media tactics. We have diverse backgrounds and capabilities but focus primarily on online tactics due to the incomparable cost-efficiencies. You will find that our site is perpetually under construction. The reality is we are growing our business base by focusing on helping our clients grow theirs. Search is a dynamic and ever-changing online marketplace requiring constant monitoring and maintenance to ensure that our clients get on page one of search results and stay there. |
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| failure is not an option |
The reality is we don't have all the answers here.
We'll take a look at your market and make
recommendations. There are a lot of online
'experts' who will sell you off-the-shelf solutions
and take your credit card number. We're not
interested in turnkey solutions. We focus on a
handful of clients that depend on us to deliver
results.
We'll take a look at your market and make
recommendations. There are a lot of online
'experts' who will sell you off-the-shelf solutions
and take your credit card number. We're not
interested in turnkey solutions. We focus on a
handful of clients that depend on us to deliver
results.
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| are new prospects finding you? |
| generate incremental shipments... |
| convert prospects to sales... |
| uncover new opportunities... |
new applications...
new technologies...
extend your reach...
the answer...
